Hilary Wilton
Public Relations & Writer
Side Group Games Kickstarter Campaign
From October 18, 2019, to November 17, 2019, Side Group Games, an independent developer of video games, launched a Kickstarter campaign to raise awareness and fund their upcoming title, "Throw Me in the River". While not the primary writer for the Kickstarter page, I provided copyediting and social media support for the duration of the campaign. The main social media platform used was the official Side Group Games Twitter account, in which the program Tweetdeck was used to plan tweets sharing the donation link and utilize trending hashtags. Tweets were scheduled to upload during Twitter's most active times during the day, once in the morning and once in the early afternoon for increased visibility. Additional media materials were created using Canva.com and GIPHY.com for unique gifs and videos to be shared. Other tweets in this campaign include updates being uploaded for Kickstarter backers and a countdown until the end of the campaign. Below is a short gallery of tweets and imagery that was produced. Any further questions regarding the Side Group Games social media page, e-mail me.
